What is Structured data?
Structure data is a HTML markup code helps search engines and tells what kind of data a website has. Actually some kinds content do not understand by the search engines. So it causes miss judgments on your content in SERP (search engine results page). When you use structure data or HTML markups in your content helps search engines to index your website in right place.Structured data create rich snippets on search results for your website on particular topic. For example if you write a product reviews on your website it helps search engines to post in results page
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| Screenshot shows ratings rich snippet of a software website |
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| Screenshot shows Rich snippet recipe website |
Benefits of using structured data in your website:
- Fast indexing and better rank in search results.
- Attractable data appeared in search results for your website which get more traffic.
- Structured data increase trust and reputation of your website.
- Visitors easily understand your content in search results.
Can i add Structured data to website my own?
Surely! There are many tools on the internet helps you to add structured data for your website. Below are the great resources to learn more about structured data
- Google structured data and markup helper
- Data highlighter in Google webmaster tools
- schema.org and microformats.org
Read more about structure data for business website in detail case study at Business2cummunity.com where i read this information What is Structured Data and Why Does it Matter for SEO?