).SEO has an equal importance over design and content on the website. If you want to get good traffic then you need some great SEO techniques for your site.
Meta tags:
Adding meta tags are very important in SEO. Meta tags includes meta title, meta description and keywords which are very important ranking factors in the search engines algorithms.
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screenshot show meta tags code between<head> and </head> |
Image alt text:
Without an image any article is worth less. Because image attracts readers attention. But search engine not able to see or scan images.
So we have to add properties to images with relevant names and alternative names.
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Adding Image Alt text in blogger |
Heading tags:
Heading tags and phrase elements are important. Because these are shows direction to the search engine in search results.
Examples of heading tags:
<h1>heading1</h1>,
<h2>heading2</h2>,
<h3>heading3</h3>
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Heading tags |
Use relevant keywords:
Write keyword rich content. Use relevant keywords in your niche. You have to consider the keywords in title and description of your site
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An example how keyword consistency works |
linking:
There are two types links in your website are internal links and external links. Linking of your own relevant pages increases page ranking. Use 'nofollow' attributes when external linking to optimize.
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pie chart shows links on a website |
Robots.txt file:
Using
robots.txt file you can control your page optimization. You can restrict the access of particular pages from search results.
robots.txt beginners guide
www or non www redirect:
You should redirect the www or non www domain to same. example redirect
www.your-domain.com to
your-domain.com. Because no redirect means there is two websites so search engine assume them as duplicate content. learn more about
www or non www redirect
Google authorship:
A wonderful way to protect your content as well as optimize your content. Google authorship also increase your website reputation.
steps to link your author ship:
- You should link your Google + profile to your content. Use rel="author" markup when link your profile (<a rel="author" href="http://plus.google.com/u/0/profile_id?rel=author">)
- Make sure you have a profile photo with a recognizable headshot.
- Make sure a byline containing your name appears on each page of your content (for example, "By Steven Levy").
- Make sure your byline name matches the name on your Google+ profile.
learn more about Google authorship
Structured data:
Structured data make search results more attractive to click. Adding structure data or rich micro formats shows your website more professional.
learn more about structured data
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Structured data in Google search results |
Minimize load time:
Site load time is an important factor in search engine optimization. minimizing load time also needed for your visitors convenience.
IP Canonicalization:
your website's IP address should forward your website's domain name.
To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.
Search engine submission:
Submit your website to the search engines like
Google, bing and ask. And verify your site ownership.
Site map:
Another important step in order to index your website is submit an sitemap to google webmaster tools.
click here to generate sitemap
After generation of sitemap upload it into file manager and test it by "yourwebsite.com/sitmap.xml" and submit it on google
Google fast indexing:
Fetch as Google is a fast trick to index your site. To do this, click fetch as google butoon right side of the webmater tools under crawl tab and submit your links.
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Fast Google indexing of this post |
Link building:
Link building is a typical and also important task in search engine optimization. Proper link building strategies like article submission, commenting and guest blogging etc are increase you sites reputation as well as rankings.
Blogging:
A blog with relevant content is needed for every website. Because a blog can increase your website traffic in your niche. Proper blogging strategy is increase your website reputation.
Social networks:
Every website need to have social network pages. Because they can increase your website reputation in search engine rankings.
Commenting on other blogs:
Commenting on other popular blogs with your website links. Can increase your website traffic and rankings.
Guest posting:
Guest posting is a finest way of linking building and quality back-link generation. Post quality article in popular websites increase your web traffic and seo.
Directory submission:
Search engines also consider directory submission and listings in order to rank a particular website.
dmoz.org is popular website directory to submit.